- December 1, 2023
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4 Steps to Build a Successful TikTok Marketing Strategy
As one of the hottest apps on the market, TikTok has one of the widest and most engaged audiences in the world right now. As such, a social media marketing agency in Singapore can help you use TikTok to build brand awareness, and create entertaining and creative online content for their audience.
If you’re looking to build your TikTok presence, here are some of the steps you can take.
Pay Attention To Trends
Look out for trending sounds, dances and memes. Who is doing what, and why? Using these trending media bits can be a quick and easy way to get in on a trend, and capture an audience. You can also look out for hashtags that might be relevant to your brand or your message.
However, you have to be quick — the half-life of a meme is incredibly short, due to the lowered attention span of viewers nowadays, and the oversaturation of content. If a trend has been played out, users will become bored and less likely to engage with your content. Most meme cycles last for a few days to a week at most.
Design Your Own Trend
It’s easy to get lost in the sea of content creators when you’re following in other people’s footsteps. Instead, consider making your own trend for others to follow. This can be a bit of audio you think is really funny, or a style of video that makes use of TikTok’s jump cuts to perform movie magic.
Some brands have run very successful marketing campaigns through TikTok. Chipotle’s #Boorito campaign, a Halloween-themed campaign where users would receive a discount if they showed up to order in a spooky outfit, received over 3.6 billion views. The top five posts during the campaign based on likes also received free burritos from Chipotle for a year. This shows the viability of marketing campaigns carried out by social media marketing agencies in Singapore on TikTok.
Tailor Your Content for Your Audience
Whatever you do, you should try to produce original content for TikTok, using TikTok’s own native editing capabilities. Content that has been recycled from other social media platforms, such as Youtube or Facebook, for TikTok has been shown to perform poorly compared to content made specifically for the platform. This is because TikTok culture is centred around authenticity and organic user engagement.
For example, Buzzfeed is surprisingly unpopular on TikTok, despite their ubiquity across written mediums, Facebook, Instagram and Youtube. This is because they primarily recycle content from their other channels for TikTok, instead of coming up with unique content for the site. Furthermore, they often fail to use interesting transitions, graphics and visuals that would otherwise engage users.
Demonstrate Your Identity
Whether you’re a brand or individual on TikTok, you’ll want to share your identity and story with the world. This is what separates a viral video from a viral account; the former relies on luck, while the latter relies on personality. Those who thrive on TikTok produce regular content that shows their unique personality and tells their audience who they really are.
Find a niche for your content and specialise in it. Whether it’s posting regular videos of your cat, or sharing skincare product reviews and recommendations, it’s important to show who you are and what you care about on TikTok. Like all other video apps, TikTok relies heavily on visual branding and demonstrating a consistent personality to your audience. It is this that will keep them coming back for more.
TikTok is one of the newest ways to grow your online presence. Though it can be challenging, with new steps to be taken unique to the medium, it can be incredibly rewarding to those who are willing to take the effort to invest in it.
If you’re struggling with social media marketing on TikTok, you can consider engaging a social media marketing agency in Singapore for help with building your brand.