- September 29, 2023
- Updated 4:01 pm
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Digital Marketing 2022: Tips, Recommendations & Trends
Brands need to pull up their socks as 2022 is just almost a month away! It’s time to partner up with the best social media agencies in Mumbai and get your digital marketing strategies straight.
Everything must be perfectly aligned, from your social media creatives, social media strategies to your overall digital marketing roadmap.
PODS has created a list of things digital marketing brands must get acquainted with and start adopting for a successful run in 2022.
So pay attention as digital marketing is about to change dramatically!
1.It’s Time To Own Your Audiences
Reality Check: You don’t own your audiences.
Who owns them then?
Social Media Networks!
Think about it, a massive chunk of your audience is on social media platforms. They don’t solely interact with your brand but with several other brands, which makes your brand lost in the crowd.
There are infinite metrics and dependencies in the current algorithms affecting the actual delivery of your message.
Your audience must be able to hear you and talk to you.
So, you cannot afford to be lost in the noise.
It is why brands must start creating personalised content for owning their audiences. The goal is to make your audience know that you hear and care about them.
How do you do this?
Attacking their inboxes with newsletters, creating custom content for targeting specific audience groups. In 2022, tailored content will be essential, and brands must get into the habit of acknowledging their loyal customers regularly and attracting newer ones strategically via personalised content.
Think about the Swiggy and Zomato notifications addressed to you popping up on your screen daily.
2. It’s Time To Become A Storyteller
Customers: “We are tired of listening to how great your products/services are!”
Digital Marketer: “How do you want the products/services to be marketed to you?”
Customers: “Not all of us know the ABCs of marketing. All we want is to understand how the product/service makes our lives easier!”
This is what the conversation would look like if digital marketers were to ask audiences about their marketing opinions!
Brands need to market their products in a storytelling format that displays how the specific product helps customers lead better lives and solve their problems.
Storytelling is the new channel of marketing.
Although it will not help in the direct sale of your products, it will surely make your audience wonder, “Wow. Maybe I must try it out!”
3. It’s Time To Educate Your Audience Than Hard-Sell Products
They say that truth is always bitter. And the bitter truth here is that audiences are immune to hard-sell tactics and become defensive when brands pressure them to purchase products.
You need to educate the customers about your products. Apple is the classic example of educating your audiences about the products and not hard-sell them. They do customer education to its best, and that is why they make crazy sales.
Customers should understand the benefits of your products, learn about the different products you offer and be given the opportunity of exploring your entire product range without the pressure of purchasing it.
Customer education must be the theme of your digital marketing strategies in 2022.
4. It’s Time To Be Simple To Be Different
Simplicity and clarity are going to be the kings of 2022!
Would you read this blog if it was completely stuffed with information and had no exciting narrative?
You would get bored.
You are reading this blog as it has an exciting narrative to educate yourself without feeling sleepy!
High quality, simple, straightforward and unique content must be your go-to.
Avoid posting mediocre content which is over educational or information stuffed.
Invest in interactive content by adding unique twists to your content copy.
Make your audiences go, “Woah! This is the content that keeps me awake when I feel sleepy during work!”
When you achieve this, you accomplish the audiences’ heart and mind!
5. It’s Time To Invest In Online Events
Webinars, Seminars, product launches are the online events you need to invest in.
An excellent way to spread the word about your brand and offer your audience the opportunity to interact with your brand directly.
As a brand, you must participate in online events to build customer profiles and directly sell your products and services to your audience.
Online events help foster strong audience connections.
PODS, one of the best social media agencies Mumbai, is here to help brands like yours map out their digital marketing plans.
Contact us today for rocking digital marketing strategies in 2022!