Are you struggling with creating your company’s Facebook page and do not know where to start? The first step of a corporate social media marketing strategy involves the creation of a company profile. No fear. You are in the right post!

Below you will find the fundamental steps to generating your company account, the window of your shop, or your work activity on social networks.

Connect to your personal profile

To create your company’s Facebook page, you must have a personal profile.

Before starting the creation of your page itself, you must be connected to your profile. Indeed, it is impossible to create a business page without a personal profile. You can also collaborate with social media marketing agency Singapore for the creation of your pro-Facebook page.

Create a page

Once connected to your profile, there are now two ways to create a page.

First, navigate to the menu from the left-hand side; Click on the “pages” option to create a new one and click on the “Create New Page” button.

Second, Click on the “+” button at the top right of the sidebar. Facebook will then give you a choice between creating a Page, an Ad, a Group, etc., then scroll down and click on “page”/

Choose a Page type

Facebook allows you to choose between 2 types of pages: One version is designed for a company or a brand. The other is designed to better respond to the needs of a community or public figure. It is suggested that you use the Company or brand type to create a company profile for the company or brand you work for.

The choice is not binding, so don’t worry about it. You have the option to change the category even after posting.

Define the name and category of your page

You must now choose the name and category of your page. In the page name field, you should enter your business name. The choice of the category will impact the functionality of your page.

Indeed, the possibilities will differ whether you define yourself as a brand, a company, or a website, for example. Thus, if you choose the “Blog” category, Facebook will not ask you for an address or opening hours. However, if you select a restaurant, you will be asked for this information. It makes sense! It is also mandatory and instead well thought out, so select the category you think is “straightforward”, and don’t tear your hair out on this step! Especially since you can choose other types once your page is created. 

Add a profile photo

Choose the photo that will represent you on the social network. The ideal size is to opt for a square format (minimum 180 × 180). Of course, you can change this photo at any time.

Add a cover photo

In addition to the profile picture, Facebook offers visibility to your business through a cover image. The latter is in horizontal format (851 × 315 minimum). You can include the following information to help potential customers know more about your business:

• Contact information (phone, email, site, etc.)
• The current offer (promotions, sales, etc.)
• Your slogan, promise, motto, etc.

Hooray! Your Facebook Page is now created! Of course, you can continue to configure it by adding all the information you deem necessary:

• Business Description
• Contact – Remember to link your Whatsapp Business account if you have. 
• Website
• Location
• Service area
• Operating Hours
• Temporary service changes
• Coronavirus update
• More (Privacy Policy, Impressum, Products, Addition info, etc.)
• Price range
• Other Accounts (Add another social account link (Instagram, etc.))

Conclusion: Is creating an effective Facebook page enough to promote your business?

If your goal is to promote an activity, an association, or an event, you need to know that a Facebook page requires significant management time, resulting in resources to promote your content. You also need to know that associating a website with your promotional strategy makes your company more concrete.

Don’t have a website? The social media agency in Singapore allows you to create your site with a simple wizard. You don’t have to have any technical skills.