Are you planning to use the Google shopping ad platform? Google Shopping is a product comparison tool that is part of Google’s search engine. The SEM marketing agencies in Singapore visually promote their goods on the search engine and provide essential information about each product to help consumers convert more efficiently prominent and reliably. Google’s ad platform has gained much popularity in the past few years and allowed small business owners to get more sales and revenue. 

If you wonder what Google shopping ads are, then this is a complete guide to Google shopping ads to understand them better.

How To Set Up Google Shopping Ads?

• Launch Google Ads.
• Create a new campaign 
• Choose your objective 
• Choose Shopping as your campaign type.
• Select your connected Merchant Center account and the country associated with that account 
• Set your budget, targeting, bidding, and campaign changes on the next page.
• Save your changes, and then run the program.

Google Shopping ad types

• Product Shopping Ad 

Shopping ads provide businesses with various alternatives for putting their goods in front of the appropriate consumers.

They may contain a product picture, title, price, and your shop or company name, directly in the ad. 

A professional SEM agency in Singapore creates such ads depending on the information you provide in your product feed, so you don’t have to build them yourself.

• Showcase Shopping Ads

Showcase Shopping Ads are a kind of ad that enables merchants to provide information about many connected goods.

These advertisements are more likely to appear when consumers search for broad keywords rather than particular products.

• Local Inventory Ads 

The local inventory advertising function enables you to display your goods and store details to nearby Google searchers. Shoppers use the local storefront to see in-store goods, learn shop hours, get directions, and more.

Benefits of Google Shopping Ads

• Stand Out

Google shopping advertisements show at the top of search results and meet consumers who have done most of their research with highly targeted and obvious product offerings. PLA advertisements stand out because of their simplicity, clear, informational message, and aesthetic appeal.

• Grab Attention

PLAS is the only advertisement in the search results that includes a picture, instantly catching consumers’ attention. 

• Better Quality Leads

People who look for goods on Google have already done some research and are close to choosing. When people see a relevant product ad, they are more likely to click on the link to learn more about the product and make a purchase.

• Broader Reach

With Google Shopping advertising, several items may show with a single inquiry, increasing visibility for your product line. It helps you raise awareness of new and related goods.

Google Shopping Ads may be a very successful channel for generating income for any business. 

With accomplished SEM agencies in Singapore, they are well versed in smart bidding and targeting capabilities, better inventory, and other features that can increase the impact of your Shopping ads.