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Boost E-commerce Marketing Strategies to accelerate your ROI
Aside from its local retailers, Singapore is famous for selling international brands. Today, retailers are shifting to E-retailing business due to huge advances taking place in E-commerce business in Singapore. The E-com owners are expecting a higher return on investment or ROI from their E-com site. This can happen if you hire the right website ancillary services. E-commerce websites are the latest in ROI acceleration techniques. Here, we have mentioned the major strategies to enact on your E-com site.
Use the RACE Framework to identify your Best E-commerce Marketing Strategies.
The RACE or reach, act, convert, and engage is a simple marketing concept in digital marketing. Today, the RACE framework has much importance in accelerating the ROI of a website. To implement this marketing strategy, you need to apply SEO tools, Chatbots, real-time customer service, and automated tools to your E-commerce website. From action to engagement, your online customers will be thorough. They will be loyal to your E-com and share your website by mouth and via social media contacts. This must be an ongoing strategy to see a long-term rate of return from your online store.
Improve your Organic Growth via Owned Media Propagation
Once your business is online, you have to make more digital imprints from your owned media activities. This will help you link your own apps, business profile in social media accounts, and any other websites you own before or after getting into the E-commerce industry. This kind of linking to owned media will boost your organic growth. You will have a better online reputation when both targeted and non-targeted audiences search the web. However, you have to be active and engage them when customer inquiries come through those owned media. This is how you can increase your ROI on an E-commerce site.
Implement Reach E-commerce strategy via Paid, Owned and Earned Media
We have discussed owned media outreach strategies, now let’s talk about other strategies to boost the Reach step in the RACE framework. Earned media encompasses organic traffic and shares – with other sites and accounts sharing, reposting, and reviewing your product, they will each boost the outreach of your brand. Paid media can increase this further through strategies such as Pay-Per-Click (PPC) ads, display ads, and more.
E-commerce Marketing Funnel
Your marketing funnel represents the stages of your business cycle. Your customer must become a repeat customer, and they must bring in new customers. All this can happen when you produce quality products and services. Thus, it needs many analytics and tools to understand your stage in that business cycle/funnel. Your ROI will be optimum when you pass through all stages without any difficulties or by fulfilling your customer needs.
Strategise your Campaign Landing Pages to Boost Interaction and Conversion
For any E-com site, the landing page is key. It must be attractive; its contents must be catchy and meaningful. When a customer stays on your landing page, they will make a sale by clicking your products. It is advisable to add your brand logo, business colour and your mission to the landing page.
E-commerce website development companies cover the A to Z of digital marketing. They use the latest in marketing tools to improve your ROI.
